“We don’t Eat Food Anymore, We Consume Products.” The Basket that made me #Rethink

"We don't eat food anymore, we consume products."

I don't remember where I heard it, but I know it was around the beginning of the year, as I posted the quote along with the photo below with the hashtag #rethink on my facebook page.

The quote had been swirling in my mind. The idea food was no longer part of the food chain, the substance that sustained us, creator of life but had become part of the capitalistic system, part of the culture of consumption bothered me.

So when I looked down at the supermarket basket, full of products, wrapped in plastic, ready to go to landfills, that was made with ingredients I didn't know how to pronounce. I felt a sense of disappointment in myself. I prided myself on eating healthier than most, cooking a lot, and not suffering the affliction of those who feed their children and themselves what was convenient and not what was nutritious, but facing me, were probably $60 of groceries that were all manufactured in factories.

And so on Jan 26th 2015, exactly nine months before, I started thinking more about what food was. What it should be to me. 

It made me #rethink.

Start looking at your basket…

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